Creative Agency: Creative Platform
Illustration: Kelly Smith of ‘Birdy & Me’
Jewellery Designer: Samantha Wills
Project Type: Produced, Commercial Work
Client: Coca-Cola Amatil
Location: Sydney, Australia
To show support for the McGrath Foundation and raise awareness during Breast Cancer Awareness Month, ‘Mount Franklin’ turned their 750ml Still and Lightly Sparkling glass bottles into works of art with collaboration from Australian jewellery designer Samantha Wills and her illustrator Kelly Smith of ‘Birdy & Me’.
The ‘United we stand’ campaign is all about celebrating strong women experiencing breast cancer. We created a range of glass bottles and labels wrapped in bold pattern prints inspired by epaulettes shapes for strength and delicate pencil illustrations of the warrioress for a human caring side.
‘Mount Franklin’ is donating $250,000 to the McGrath Foundation in 2014.