Creative Agency: 43’oz
Designer: Alex Kodimsky
Client: Stary Oskol Distillery “LUX” (Russia)
Type Of Work: Commercial Work
TM and label design for vodka “Russian Steel”
Project of our studio on Trade Mark and a label design developing for vodka “Russian Steel”, that is bottling on LLC Stary Oskol Distillery “LUX”. The idea was to transmit a specific representation of the TM’s name by means of army theme, using military hardware items. Our partners from the agency of creative communications Yellow Dog (creative director Michael Lobov) were responsible for the strategic part of this project.
The range has 3 SKU: armored, aircraft and marine, that differs with corresponding illustrations. As the result, TM and label design reflects the main point of name – Russian Steel, and touches the patriotic feelings of a potential customer.