Indigenous Boxer Pack


Auroville, Tamil Nadu, India

Agency: Impprintz
Design: Rahul Sureka, Simran Sahi
Product Shoot: Jeremy Carroll
Project Type: Produced, Commercial Work
Client: Indigenous Industries
Location: Pondicherry, India
Packaging Material: Kraft Board

Earthy and urban packaging for a range of naturally dyed organic cotton boxer shorts by Indigenous Industries.

The screen-printed kraft board boxes designed by Impprintz, uses a typographic play of words, and infographics explaining the various aspects of the project. The box has been designed to be able to add size and pattern variations with a simple sticker system.

Indigenous Industries is a brand that focusses on producing clothing using traditional processes that are sustainable, while protecting resources and giving back to society.

A custom made logotype was developed for the Indigenous branding, to give a feel of an aboriginal script.