Belaya Rus’ Vodka

ARMBRAND

Agency: ARMBRAND
Client: Belarustorg GP
Country: Belarus
Project Type: Produced, Commercial Work

The studio was commissioned by the Property Management Directorate of the President of the Republic of Belarus to design Belaya Rus’ vodka to be used as a present and at official receptions. We were to make the bottle impressively and abundantly decorated, both neutral in a diplomatic way and overtly Belorussian.

In order to achieve that goal, we chose the image of a Slutsk sash. Over 3 centuries ago those sashes were manufactured from silk, gold and silver threads in the city of Slutsk. The bottle decoration imitated this complex texture. The chaste Antiqua typeface conforms to the standing of Belaya Rus.

Today, Slutsk sashes are known well beyond the country borders. Belaya Rus’ vodka as a present to high-ranking guests is deeply symbolic, for they used to be an indispensable attribute of the nobility.