The visual identity & the packaging of IAMOS brand is inspired by the flower of the olive tree. A flower often met on the wall paintings of the Minoan Palace of Knossos, the first developed civilization in Europe. We use the flower to symbolize the production process that begins in the Spring. The flower is the organ of the plant that will become the seed after fertilization and will offer us all of the olive products. The brand metaphorically connects Minoan Crete to contemporary Crete & the typography which consists of various typographic “families” emphasizes the connection between the old & the new, our history & the modern way of life. The project of packaging for IAMOS aims in transferring the uniqueness of the Minoan Art and our history into the present with modern techniques & pure design following the philosophy of the production process of the IAMOS olive oils.
The concept of the brand looe, the corporate pattern & the graphic elements on the packaging was born from images & elements of the Cretan Nature as well as the Minoan Wall Paintings, the origins of European Civilization. The technique of glass paint is used on the Premium Extra Virgin Olive Oil Bottle.