Agency: Co Partnership
Design and Creative Director: Zoe Green
Art Director: Max Harkness
Visualiser: Graeme Offord
Project Type: Produced, Commercial Work
Client: Salvador Coffee
Location: Sydney, Australia
Packaging Content: Coffee
Packaging Material: Paper
Salvador are roasters of fine imported coffee beans from around the world. Their high-grade roasts have long been prized amongst Sydney’s inner city crowd, however their previous branding had failed to attract new wholesale clients.
Marcio the owner of Salvador is a friendly expressive and very Brazilian character. He meticulously crafts each roast to perfect its own unique character and flavour, with a reputation among his peers in the trade for his artisan approach to roasting. With this hands on style, he retains the romantic Brazilian flair learnt from his grandfather Quintana Salvador, his inspiration for the brand.
Co Partnership have brought new life to the brand, strengthening its brand story with a confident authentic look to capture the wonderful brand story. The core logo design works in harmony with the different roast labels and on its own to provide a strong stand alone identity for everything from signage to merchandise.
Co Partnership developed the label paper mechanics to be easily adhered to the bags and also act as a tamper evident label, with a tear perforation for opening.