Agency: The Branding People
Project Type: Concept
Location: Mexico City, Mexico.
Packaging Contents: Alcoholic beverage
Packaging Materials: Glass, paper, wood.
A brand with over 100 years of heritage and in the international market, needed a re-branding for its distribution in Mexico. Without losing all the details of what has made it an emblematic, mystical, traditional and historic super brand. We created a fully typographic logo that represented the vintage and classy touch of the brand´s essence. This created different variations of imago-types that faithfully represented the 4 different sides of the Absinth world.
We combined the rustic feel of the brand along with contemporary and eclectic design to create a fresh idea, capturing the real essence of the brand.