Anchor Flavoured Milk

Derrick Lin


Agency: Tried&True Design
Project Type: Produced, Commercial Work
Client: Fonterra Export
Location: Auckland, New Zealand
Packaging Content: Beverage, Milk
Packaging Materials: Tetra/ UHT/Paper

Getting the right design that works across 14 unique markets, with multiple languages, spanning underdeveloped markets through to developed is always a challenge. Research was undertaken in the top countries and based on those insights we developed a new look for Anchor Flavoured. Moving away from the previously sports focused packaging, to a simpler, bolder design that hero’s flavour and has the personality & stand-out to connect with younger consumers.

Strong, visual point-of-sale was a must to help communicate the packaging change and grow the brands share across these markets. We believe every brand needs great brand assets and bringing these packs to life, has given us a strong suite of material that works on a visual level (crucially important when literacy levels in some markets are relatively low).

PROJECT OUTPUTS Dual language packaging and POS, posters, shelf fins, wobblers, shelf strips, t-shirts, trade presenters, product display bins, sticker pads for kids and tasting stands.