Agency: lasuite atelier
Design: Laurie Cazaumayou
Photos: Florent Duruisseau
Project Type: Produced, Commercial Work
Client: distillerie du Hérisson
Location: Bordeaux, France
The Hedgehog symbol adheres to industrial labelling codes in a way of representing a true artisanal product far from the complex and sophisticated science of marketing. Every inch of the label, printed on natural paper, is dedicated to specific technical information: composition, origin, description.
Everything is simple and informative; it appears to be a very confidential product dedicated only to a few.
The typography highlights this ‘handmade’ feeling which is maximized by some handwritten indications.
A tyre track is shown on the neck of the bottle – a humouristic touch depicting the often terrible destiny of hedgehogs – an invitation not to take the wheel after drinking!
The Hedgehog distillery is located in the Troncais forest, which supplies the wood for the barrels. The single malt label will soon be redefined in the same spirit.