Select

Agency: 43’oz
Designer: Alex Kodimsky
Client: Albastrele Wines (Moldova)
Country: Moldova
Project Type: Commercial Work

Redesign a series of wines «Select».

Wine-making company Albastrele Wines contacted us for to redesign a series of wines under a trade mark «Select». The main problem of existing design, aside from its obsolescence, was that it didn’t let the customer understand the basic idea: this wine is of a ‘selected’ quality. In our turn we set a task – to emphasize the quality factor in particular and to highlight “speaking” TM name.

As a consequence we’ve developed a label design where Trade Mark’s name «Select» can be read at once. A shaped label die-cutting along with die-cutting of back-label forms the S-letter shaped eye-stopper.