Agency: Auston Design Group
Printing: Tapp Label
Creative Director & Owner: Tony Auston
Project Type: Produced, Commercial Work
Client: Lloyd Distillery
Location: Emeryville, CA, USA
Lloyd Distillery came to Auston Design Group with an idea for a handcrafted, small-batch gin that was inspired by California’s Central Coast and the memory of the distiller’s grandfather. The result? Bixby Gin. With a design that harkens back to pre-prohibition California, this bottle would be as at home in 1915 as it is in 2015.
As the brand continues to grow, the Bixby Bridge and Central Coast references help capture the essence of California and give this gin a true sense of origin. Details including hand-written batch number, sequential bottle numbering and variable hand-stamped application help define this brand as a true artisanal offering. Special thanks to Tapp Label in Napa, who printed the label on their digital HP indigo 4600 press.