El Gran Petite

Posted on

Derrick Lin

Global

Agency: Saguan Maron
Designer: Carolina Saguan
Project Type: Produced, Commercial Work
Client: Viña Morandé, House Of Wine
Location: Casa Blanca, Chile
Packaging Contents: Wine
Packaging Materials: Bottle

This wine is a co-fermentation of two varieties -Petite Syrah and Petite Verdot-, which are characterised by a deep colour, intense aromas and powerful tannins.

The reason of its name is directly related to its composition as well as the idea that “small is better”: small grapes (better quality), lower yield and small winemaking tank.

The graphic design includes hand drawing with a cartoonish style and “comic” communication where the small man is at the height of the big man in a simple but very creative way: by wearing a tall and thin hat.

What’s Unique?
The idea that “small is better”: small grapes (better quality), lower yield and small winemaking tank.