Family (and friends) help online snacking experts graze.com launch new good to go range in stores
Graze, the hugely successful online subscription snack business is diversifying its offer into retail, with UK’s biggest retailers, Sainsbury’s, Boots and WH Smith Travel all taking listings.
The new range will be called graze good to go and will feature 12 on-the-go snack punnets across sweet and savoury, which will be positioned at front of store in most listed outlets.
With the growth of the healthy snacking category, graze recognised a gap in the market for wholesome on-the-go options, which also deliver on excitement and taste. After being approached directly by retailers looking to expand their on-the-go healthy snack offerings, graze developed the range taking inspiration from its most popular consumer rated snacks.
Family (and friends), who already work in partnership with graze on other assignments were brought in to help ensure that the on-shelf packaging was ‘match fit’, by maximising story and impact across the range. The agency has established a hand-in-hand working relationship with graze’s talented 8 strong in-house studio to develop strategic brand direction and design.
“It was vital to help consumers navigate the offer across sweet, savoury and product variety. Simplicity was key to our approach, which required some careful planning, as the graze design ethos is built around a fun, creative busyness” Said Alex Durbridge, creative director at F&f.
“We can’t wait to see the graze good to go range in shops and it’s been amazing that so many retailers share our excitement.” added Co-Founder and Head of Marketing, Tom Newton.