BOL

Agency: B&B studio
Project Type: Produced, Commercial Work
Packaging Content: Food
Location: London, UK

Our disruptive identity for global food brand BOL balances unpretentious authenticity with a playful modernity to help make the global feel local.

Following Innocent’s exit from the food category, we worked with the team behind their veg and noodle pots to create a global food brand called BOL. The internationally ambiguous name is inspired by the idea of ‘the world in a bowl’, and is presented as an impactful logo with a smiling mouth and tongue to signify great taste. Product messaging via stamps and stickers gives an authentic traveller feel, while shape and colour aid navigation across the brand’s veg, noodle and super ranges.