Agency: PB Creative
Director PB Creative: Ben Lambert
Director PB Creative : Pete Hayes
Project Type: Produced, Commercial Work
Location: London, UK
Packaging Contents: Fabric conditioner
Packaging Materials: Plastic
PB Creative have collaborated with Comfort to design an exciting new range of ultra concentrated Fabric Conditioners for Unilever.
Comfort Intense combines a range of four intense fragrances across three regional brands in an ultra concentrated formula, which delivers outstanding softness and amazing lasting freshness from just a tiny dose.
The creative challenge was to deliver a holistic 2D and 3D pack design that successfully embodied the benefits of the ultra concentrated formula and encouraged consumers to adjust their habits and use a much smaller dose.
The droplet inspired pack emphasises the concentrated essence of the product whist the explosive 2D design captures the sheer intensity, freshness and softness of each fragrance.
PB Creative worked closely with both the brand and packaging teams to ensure all facets of the design intent were upheld throughout production and implementation.