Julio Leónidas Aguirre 154, M5500AWB Mendoza, Argentina

Agency: Caliptra
Project Type: Produced, Commercial Work
Client: Virtus
Location: Mendoza, Argentina
Packaging Contents: Wine Bottle
Packaging Materials: Paper

Virtus, a high quality brand of wine and sparkling wine, means « Virtue » and symbolizes the merits of its young winemakers: temperance, caution, strengh and justice gathered in the passion for work and good wine.

These bottles designed by Caliptra function like a couple to communicate the fervor of the winemakers for their products. Through these wines, the consumer is invited to recognize the two main human senses: view and touch.

For the wine, Caliptra worked with the illustrator Andres Casciani to draw the winemaker watchful eye and its delicate hands. The result is very original and is full of emotions.