Agency: Vozduh advertising agency
Сreative head: Valery Melnik
Designer: Zalyotov Andrey
Project Type: Produced, Commercial Work
Client: Dry building mixtures Stoiver
Location: St. Petersburg, Russia
Packaging Contents: Dry building mixtures
Our Agency has developed the identity of a new brand of dry building mixtures called Stoiver. For the new brand, aimed at wide audience, we chose a modern laconical visual image. The consistent and convincing font in the logo emphasizes reliability and simplicity. The original version of the letter “E” symbolizes the connection of the product with surfaces. With the development of a range of packaging, special attention was paid to creating an identification system within the product categories of the brand. Each category has a unique texture and color solution.