Design Agency: DePOT Design
Project Type: Produced, Commercial Work
Location: Prague, Czech Republic
A new strong brand and authentic packaging design for a wide variety of sweets.
In this project, great emphasis was placed on communicating the region where the products originate. The individual series are distinguished by original illustrations of Beskydy architecture. Simulations of natural materials in the background and overall coloring also help to emphasize the traditional impression. Attractive product photos with high production value are an essential part of the design. Furthermore, there are different formats of packaging, seasonal packaging, POS materials and other promotional materials.