Neverland

Design Agency: Makers & Allies
Project Type: Produced, Commercial Work
Client: Field Recordings
Location: San Luis Obispo, USA
Packaging Contents: Wine
Packaging Materials: Bottle, label, cork

Neverland: Local knowledge. Traditional techniques.

Some might say the California’s Central Coast is the happiest place on earth. Some might even compare it to Peter Pan’s Neverland. We live here, so we’re a little biased, but we can’t help but agree with this sentiment. A truly Californian Cabernet made with local knowledge and traditional techniques, Neverland is a special blend from 5 different vineyards within Santa Barbara County. The package is restrained, yet impactful, with subtle detailing and texture to make it special: Santa Barbara County topography lines are debased into the label to give it texture, while the embossed brand name stands out in spot gloss. The restrained color palette keep the focus on the wine inside the bottle, while the screen printed neck collar is that extra something that makes it pop off the shelf.