Creative Agency: Annie Selby Brand Design
Photographer: Motti Fishbain
Project Type: Produced, Commercial Work
Client: Cohen Bothers
Location: Modiin, Israel
Packaging Contents: Spirits
Packaging Materials: Glass, Allumimium

This new Arak Shalit bottle is an upgrade from the old brand design. The new pack shows a sophisticated, younger but elegant design, accessible to all cultures.

What’s Unique?
The custom-made bottle shape, complete with embossing, complements a strong brand identity for this unique spirit from the middle east.