Treana Red Wine

Creative Agency: Makers & Allies
Project Type: Produced, Commercial Work
Client: Hope Family Wines
Location: San Luis Obispo, California, USA
Packaging Contents: Wine
Packaging Materials: Bottle, screenprinted label, capsule, cork

Hope Family Wines’ flagship red, Treana, was the frumpy girl in a romantic comedy who gets a makeover halfway through the movie and lands the prom king in the end. Stunning in screen-printed gold foil, Treana has become a bombshell: sensors and easy on the eyes, yet unpretentious and honest in her humble roots.