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Creative Agency: Buddy
Project Type: Produced, Commercial Work
Client: Ramer Sponges
Location: UK
Packaging Contents: Sponges

With 70 years of synthetic sponge-making behind them, Ramer are drenched in the science of cellular materials and capillary action. Each product is engineered for its purpose, from facial scrub sponges to loofahs to chamois cloths for cleaning the car.

For many of us, a spongey experience – in the bath – is a rare luxury today. The hectic pace of modern life leaves little time to cleanse, relax, tone, hydrate and revitalise the skin.

Our Love Water identity for Ramer is all about the ultimate drench – the benefit to body and soul of a good soak with a Ramer sponge. Consumers want to know what they’re getting in the bath with, so in each pack the sponge is clearly visible, framing the brand, while the Love Water mark provides a window for information on colour, texture and the all-important capillaries.

Fancy a squeeze?