Bangkok, Thailand

Creative Agency: adHOCK Studio
Design Director: Kasidist Sokantat
Project Type: Produced, Commercial Work
Client: BCT Baancha
Location: Bangkok, Thailand
Packaging Contents: Beverage, Milk Tea
Packaging Materials: Paper Box

BannCha is a unique, new brand of instant tea currently available in 5 popular, traditional Thai fruit flavours, each offering a genuine taste of the Land of Smiles. This delicious beverage tastes just like drinking juice freshly squeezed, straight from the fruit, and the packaging cleverly captures this concept by creating a stunning visual of half-sliced fruit which at the same time resembles a cup of tea. This unique design is great because it immediately makes the product stand out from other brands on the supermarket shelf. These 5 flavours are just the beginning of an extensive range of exciting choices to come in the near future.