Baking Stories – Greek Breadsticks

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Creative Agency: Leftgraphic
Designer: Lefteris Panagoulopoulos
Photographer: Pavlos Kapoglou
Project Type: Produced, Commercial Work
Client: Tsatsakis SA
Location: Heraklion, Greece
Packaging Contents: Breadsticks
Packaging Materials: Aluminium Foil

The company Tsatsakis SA, asked us to design a range of packages for breadsticks which will be released in foreign markets. The brief was concision! “We want them to remind of Greece!”

What is the first image that comes to mind when you hear Greece? Light! Summer! Blue sky and the sea!

So we decided to use a very strong color contrast, that of the white light and the deep blue sea. The partition that joins these two colors are the characteristic white island houses designed absolutely abstract.

The product appears simple, unambiguous, surrounded by its the main components.