Las Maletas

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Creative Agency: YG Design
Project Type: Produced, Commercial Work
Client: Grupo Peñaflor
Location: Mendoza, Argentina
Packaging Contents: Wine

Enotria and Santa Ana launched these products jointly. The purpose: to introduce a range of wines that reflect Argentina’s best when it comes to wine regions and emblematic grape varieties. The concept is based on the idea of touring Argentina. We show a character that travels across the best valleys in each region. He carries a suitcase that fulfills a specific purpose in each particular setting. The final product had to communicate the idea of travelling in a simple and straightforward way.