120 Reserva Especial

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Creative Agency: Saguan Maron
Designer: Carolina Saguan
Project Type: Produced, Commercial Work
Client: Viña Santa Rita
Location: Chile
Packaging Contents: Wine
Packaging Materials: Bottle Glass

120 is one of the best-selling brands in Chile with sales over 6.5 million cases and presence in over 80 countries. The aim was to bring the image up to date and achieve global communication by means of a modern and memorable label with 120 playing a leading role. A unique bottle was designed with high-relief engraving in the front in honor of the 120 patriots and low-relief engraving of 120 in the back label.

What’s Unique?
A unique bottle was designed with high-relief engraving in the front in honor of the 120 patriots and low-relief engraving of 120 in the back label.