Creative Agency: BasileADV
Creative Director: Andrea Basile
Project Type: Produced, Commercial Work
Location: Italy
Packaging Contents: Ice cream
Packaging Materials: Plastic

For Aloha Ice-creams we presented a new packaging; the pots “Ice Cream” are unique and absolutely tasty because they are made with high quality ingredients without artificial coloring or flavoring added. The perfect snack for both adults and children. The packaging features the picture of coconut and banana, fruits that immediately lead back to summertime, hot and sunny days in which children need a fresh and nutritious snack. The photos on the packaging are designed to win mothers trust and to delight children’s palate. The pots “Ice Cream” have an innovative and easily recognizable packaging: a splash of color livening up the refrigerated counter and inducing to purchase them.