Designer: Max Lippolis
Project Type: Produced, Commercial Work
Client: I&D srl
Location: Italy
Packaging Contents: Dried Fruit
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Offset printing

“Miobenessere” is a new line of products created with the purpose of making available a range of specialties, made with dried fruit, to be consumed depending on the time of day, on the age and on the needs.

Each mix is characterized by a specific color and a icon sets that briefly describe the beneficial properties of each product.

Color enhancement, and the vivaciousness of the patterns become a point of difference, in an increasingly competitive market, for the modern consumers who care about their health and nutrition.

“Miobenessere” in fact is the natural and effective help to accomplish and retain a healthy and balanced lifestyle.