Robot Food

Marshalls Mill, Marshall St, Holbeck, Leeds LS11 9YJ, UK

Creative Agency: Robot Food
Project Type: Produced, Commercial Work
Location: Leeds, UK
Packaging Contents: Socks
Packaging Substrate / Materials: Metal Tin

What do you give to the friends, clients and associates who have everything? Socks in a can, of course.

Packaging design is one of Robot Food’s specialisms. So it made sense to combine their love of great pack design with some warm Christmas wishes. Socks in a can seemed the ideal solution.

Robot Food designed the socks in a black and white Christmas tree pattern, with a jolly red toe and heel, and the Robot Food logotype. These festive winter warmers folded neatly inside a strikingly seasonal red and white striped can with a black and white label, all of which combine for a celebratory vintage feel. Sealed for freshness of course. The back of the can features Christmas greetings and a fun, festive poem around the theme of love, craft and warmth.

Simon Forster, Creative Director at Robot Food, said, “Socks have got to be the classic Christmas gift. They’re cosy, useful, and everyone secretly likes them really. We wanted to put a smile on our friends faces. And their toes too.”