Zuccardi Concreto Malbec

Creative Agency: ZARATE-INSA Brand & Packaging Design
Designer: Guillermo Zárate, Matías Insa
Photographer: Martín Orozco
Project Type: Produced, Commercial Work
Client: Zuccardi Valle de Uco
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Materials: Paper, glass

Packaging design for icon product of Zuccardi Winery, in Uco Valley, Mendoza.

Lettering and typographic composition has been created on concrete texture as a stamp. The winery itself and its amphoras inspired this unique texture.

It directly communicates the essence of the product, its origin, its nature and the wine-making process.

The printing techniques used were embossing to highlight the print texture, and debossing and transparent hot foil stamping to emphasize the typographic composition.

Single, innovative and concrete design.