Carajo · 15 AÑOS

CALIPTRA

Julio Leónidas Aguirre 154, M5500AWB Mendoza, Argentina

Creative Agency: Caliptra Estudio
Project Type: Produced, Commercial Work
Client: POLO Bodegas & Viñedos
Location: Argentina
Packaging Contents: Wine
Printing Process: Offset Digital

The packaging design was created to commemorate the 15th anniversary of the Argentine rock band Carajo, taking the band’s logo as a starting point and reinforcing the band’s strength with a beveled texture. As regards the chromatic play, a gray scale was selected in order to contrast with the brand.