Julio Leónidas Aguirre 154, M5500AWB Mendoza, Argentina

Creative Agency: Caliptra
Project Type: Produced, Commercial Work
Client: Bodega Arrocal
Location: Spain – Burgos – Ribera del Duero
Packaging Contents: Wine
Printing Process: Offset

The Gallinita Ciega is a childish game that the winemakers of Bodega Arrocal winery enjoyed as children. It was a game in which you have to cover your eyes to feel, seek and find. The same as someone who knows well does to taste wine.

The label is colorful, modern, with a classic but flexible layout that allows to make a bold chromatic composition and to include surreal elements. The universe of childish games is like that, so is this packaging.