Marchoc

Creative Agency: Luminous Design Group
Project Type: Produced, Commercial Work
Packaging Content: Mixing powder
Location: Greece

The brief indicated that the product should communicate to the professional barista with a packaging that would also serve as a visual element in the drinking establishments where it is placed.

Different flavours are communicated by the use of oxymoron illustrations with bold characteristics that describe metaphorically each flavour. The color palette is composed by intense combinations on the container along with the illustration, conveying the joyful sense of the product.

The typography underlines and completes the artwork as a result of the manual work that’s needed for the preparation of these unique beverages.