Creative Agency: Family (and friends)
Project Type: Produced, Commercial Work
Client: Get More Vitamins
Location: United Kingdom
Packaging Contents: Vitamin gum
Packaging Substrate / Materials: Foil, PET, card
Printing Process: Litho
Get More launch innovative Multivitamin Chewing Gum
Vitamins help you stay strong and healthy. Without them, your body can’t work properly. You mainly get vitamins through your diet. But we all live life on the go and our diet is rarely perfect, so it can be hard to get everything you need.
Sometimes you need to get more…
Get More has established itself as a leading brand in grocery for vitamin enriched drinks and naturally wanted to extend the range into new ‘easy to access’ product formats.
Chewing gum has various beneficial qualities, from aiding digestion and supporting oral health to managing stress, so it seemed logical for Get More to add a daily dose of vitamins to the benefit list.
Family (and friends) has been helping the brand owners develop a look and feel for the innovation. The new gum products feature a bold brand identity derived from the vitamin ‘pill’ device used in the logo. Adding a multicolour theme emphasises the multivitamin boost and provided the opportunity to get more impact on shelf against regular chewing gums.
The brand is launching with 2 flavours, Spearmint and Peppermint. Products are also colour coded.
The team at Get More hope their exciting new product will invigorate, and add value, to the chewing gum category and it will initially launch as a Tesco exclusive, going into over 1,000 stores from 25th March.
Chris Arrigoni, Director and Co-founder, Get More Vitamins says: “We were very pleased to be working with the team at Family (and friends) and feel they did a fantastic job designing the look of our Get More Multivitamin Gum. They retained the essence of the Get More brand visible on our range of enriched waters and emphasised the vitamin content with impactful and standout packaging that will encourage interest amongst chewing gum consumers”.