Pooch Made

Creative Agency: Made Somewhere
Project Type: In Production (as of May 2017), Commercial Work
Client: Pooch Made
Location: Sydney, Australia
Packaging Contents: Pet Products
Packaging Substrate / Materials: Paper/Card
Printing Process: Digital Printed

Made Somewhere created a friendly and playful brand for ‘Pooch Made’, an online retailer of pooch bandanas and a lifestyle influencer in the pet industry. The brand was brought to life with minimal yet light-hearted iconography, illustrations and animation to engage with its audience and demonstrate the brands playful character and demographic. Made Somewhere used this character across the brands packaging, print, digital and social media. The packaging for Pooch Made was a crucial element for showcasing the brand own line of Pooch Bandanas. Made Somewhere curated playful packaging, which utilised a first person tone of voice, to give the brand a pooch persona and promote key features and benefits of the product. This, paired with friendly illustrations and colour palettes added to brands loyalty, positive vibe and fun loving character. There a 3 sku’s in the Pooch Made Bandana series, all with a unique colour and pooch character for easy identification.