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Creative Agency: Kingdom & Sparrow
Project Type: Produced, Commercial Work
Client: Bitter Union
Location: Falmouth, England
Packaging Contents: Bitters
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

Bitter Union is a range of delicious, natural, hand-crafted bitters that unites flavours. By adding just a couple of dashes it helps balance a gin and tonic, turn a whisky into a cocktail or even make a soft drink something special.

Their brand needed to sing about the truly artisan and micro-batch nature of their product, whilst still emphasising the fantastic quality of this premium product.

We created a logo that was balanced, clean and modern to sit on a textured background flecked with gold foil. The gold reflected the little dashes of bitters and adds a playful quality to the label. We also added embossing to one side making this a beautifully tactile label.

We added bold colour to give the flavour range stand out and show just how much a small drop can change your drink.

What’s Unique?
As a small-batch, handmade product we were able to create a completely unique, bespoke die-cut for the label, which joins in the middle, leaving the bottle on display as part of the design.