Don Matías

Creative Agency: YG Design
Project Type: Produced, Commercial Work
Client: Viña Cousiño Macul
Location: Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Foil stamping

Product development for Viña Cousiño Macul. Spot brand for target markets. The purpose was to create an eye-catching more audacious product than traditional “Don Matías,” which is part of the main range of products. The vintage style includes typography and other details on a single-body label (front and back label are printed on a single wrap-around label). Each wine variety depicts an aspect of Don Matías Cousiño’s life, the man that gave origin to this estate and this wine.