Creative Agency: WPA Pinfold
Project Type: Produced, Commercial Work
Location: Nova Scotia, Canada
Packaging Contents: Cider, Alcoholic Beverages
Packaging Substrate / Materials: Glass Bottle
Bulwark is a craft-produced cider, using freshly pressed apples from local orchards on Nova Scotia. The range of ciders had won many awards and rave reviews, however it had failed to gain real traction with the market, beyond its local area. The company needed to expand into new markets both across Canada and globally, but previous branding attempts had failed to deliver any sales penetration. The client wanted a craft drinks specialist and we came highly recommended – so they took the plunge. Whilst Bulwark know a lot about producing exquisite and well-rounded cider, it was struggling to understand the highly competitive craft beverage market. They entrusted us with their brand and reputation and relied on us to guide them through the process of creating winning brands.
The new brand and packaging range totally transforms Bulwark, by using hand-drawn lettering and an organic design to deliver the core provenance messages in a way that is engaging and on market. The natural look both premiumises the packaging whilst also focusing on the artisan and natural qualities of the cider and its production. The design is compelling in its visual messaging and has great shelf and bar stand-out.