Creative Agency: Design Studio 43’oz
Creative Director: Alex Kodimsky
Project Type: Produced, Commercial Work
Location: Chisinau, Moldova
Packaging Contents: Sparkling Wine
Packaging Substrate / Materials: Glass bottle, Paper Label
Aromatic sparkling lambrusco wine, made with addition of various fruits – this is the core of the brand Lambro Kachioni, which makes part of the Izumov trademark project. The name of the brand emphasizes its connection with European drinks, and the studio was tasked to create a design that would correspond to this desire to emphasize the product’s Western European heritage.
The packaging design for Lambro Kachioni features the pronounced classic style for Italian Lambrusco wines with the use of certain nuances that make part of the Izumov trademark style. Temperately vivid color scheme allows to distinct various products in the line, while also emphasizing the light, festive character of the drink. At the same time, certain graphic elements in the label feature an abstract pre-revolutionary style, which is common to the majority of the products within the Izumov brand portfolio. Special artistic paper and certain post-printing techniques make the label more attractive, amplifying the festive spirit of the product.