Creative Agency: WPA Pinfold
Project Type: Produced, Commercial Work
Client: Hi-Mark International
Location: Leeds, West Yorkshire
Packaging Contents: Fitness Products
Packaging Substrate / Materials: Cardboard
The global wellness sector is a trillion dollar market and has an annual growth of over 7%. Hi-Mark is one of the leading suppliers of fitness products, a key part of this sector.
Our brief was to position Ecowellness as a leading eco-friendly brand that complements today’s home lifestyle. We worked closely with the client’s in-house product designers to harmonise the brands look and feel, creating a clean, fresh and stylish range of products that harmonise with the contemporary home environment.
The packaging is designed to highlight the functionality of the products and to create a sense of accessibility for the home user. We created the clean and fresh look, environmental messaging, ‘Live Better’ tagline and special photographic effects to deliver a totally unique positioning in the market. The logo represents the environmentally friendly aspect of the product and highlights the ‘eco’ element through the use of a fresh, clean colour selection. The ‘eco’ type is cleverly displayed concentrically and wholly contained within the logo mark.
Following the rebrand, there has been a huge increase in sales and new global accounts have been won.