Innovacion Santa Julia

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Designer: Carolina Saguan
Project Type: Produced, Commercial Work
Client: Santa Julia
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Flexography, Serigraph, Embossing

The Packaging redesign of this Santa Julia line of wines provides consumers with the chance to try more than 34 grape varieties coming from different regions of the world. The packaging redesign should focus on the grape varieties describing each of them with a detailed text in order to give information to consumers. The identity of the new design conveys the quality, leaving aside the experimental basis and the “technical data” resource used in the previous design.

What’s Unique?
The identity of the new design conveys the quality, leaving aside the experimental basis and the “technical data” resource used in the previous design.