Creative Agency: Pavement
Project Type: Produced, Commercial Work
Client: Novaolo Wines
Location: San Francisco, CA
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing
Novaolo is small-batch Pinot Noir produced from the finest fruit, nurtured by the cooling winds of the Petaluma Gap region of the Sonoma Coast AVA. Conceptually, Novaolo Is a wine about obscured identities. The name ‘Novaolo’ pays homage to the two matriarchs of the winemaker’s Polish and Sicilian families. Through marriage both matriarchs lost their maiden surnames, ‘Novaolo’ is quite literally a combination of these two names. Sophisticated calligraphy combined with a diecut label in the shape of a notebook page, visualizes this conceptual label through an unexpected execution. The end result is a wine that stands apart with originality and unrefined simplicity.