Creative Agency: Onfire Design
Creative Director: Matt Grantham
Design Director: Sam Allan
Designer: Michael Nicholls
Typographer: Tim Wightman & Jo Tronc
Food Photography: Shaun Cato-Symonds
Project Type: Produced, Commercial Work
Client: Flavour Fiend
Location: Auckland, New Zealand
Packaging Contents: Food, Butter, Dairy
Packaging Substrate / Materials: Plastic, Cardboard
Printing Process: Offset
As an ex-chef, Owen Sinclair wanted to get out of the restaurant trade and apply his skills elsewhere. With a love of bold, full-on flavours and an upfront attitude to his food, he started to experiment with finishing butter, aimed at cooks looking to add serious flavour into their dishes.
Having created a tight knit range of butters, he needed a brand and packaging that matched the full-on butter. Reflecting his foodie ideals, Onfire created Flavour Fiend – a name and brand with real attitude and chef ‘know-how’ confidence. The exuberance of the name is matched by a confidence in its hand crafted brush stroke typography. Creating a sleeve around the pottles, Onfire made the most of these colourful butters, while communicating the authentic flavours with macro food photography.
In an aisle of brands leaning towards heritage, Flavour Fiend comes in hot with its own unapologetic attitude. Get serious about flavour!