Creative Agency: Caliptra Estudio
Project Type: Produced, Commercial Work
Client: Bodega Almacén · Los Nadies
Location: Santa Lucía, Uruguay
Packaging Contents: Wine
Packaging Substrate / Materials: Paper, glass
Printing Process: Offset
The Label emphasises the leather like texture with its irregular shape. Each wine has a unique stamp on its label: IMPETU (Momentum) calls to the winemaker, his strength, push and energy that he puts in his everyday work and life. Its stamp is the “heart”.
EQUILIBRIO (Balance) represents the winemaker’s wife. Her harmony, moderation and good sense. Its stamp is the Uruguayan flower, the mburucuyá, better known as Pasionaria. ARRULLO (Lullaby) a wine made to fall in love. It’s the couple themselves. Its stamp is the bonfire, representing the fire of passion.