JUS • Juice Up Santa | Christmas Seasonal Packaging

Creative Agency: M — N Associates
Creative Director: Duy — N
Project Manager: M — Lan
Project Type: Produced, Commercial Work
Client: JUS • Juice Up Saigon
Location: Ho Chi Minh City, Vietnam
Packaging Contents: Cold-Pressed Juices
Packaging Substrate / Materials: PET Plastic, Plastic Label
Printing Process: Screen Printing

Concept
JUS • Juice Up Santa is seasonal project that allows us to take JUS to a new dynamic solution across marketing mediums from packaging to social media by developing a series of Christmas icons.

After that, we took the direction into a new level by creating a series of miniature scenes that is mimicking the seasonal theme and iconic characters in order to make every JUS bottle not only a product but having human characteristics as well.

Result
The campaign was a success and giving the market a fresh look, especially in Vietnam, when advertising are flooded with ads having celebrities showing things. By then, we marked JUS on the market not depending on any celebrities or any key influencers but to be the star of its own as well as setting up a new lifestyle.