Creative Agency: M — N Associates
Creative Director: Duy — N
Project Manager: M — Lan
Project Type: Produced, Commercial Work
Client: Lư Trung Việt
Photographer: Monkey Minh
Stylist: Ben Pham
Location: Ho Chi Minh City, Vietnam
Packaging Contents: Printed and Digital Albums
Packaging Substrate / Materials: Paper, Cardboard, Fabric
Printing Process: Digital printing, Screen printing, Foil stamping, Die cutting
Based in Saigon, Lư Trung Việt has a been working in fashion, product as well as editorials. As a photographer and camera collector, he really concerns about the concept of moment capturing.
We wanted to design an identity that completely reflect the nature of Việt’s work without being overly descriptive. A symbol, a monogram, based on Việt’s initials, “V” imitating the basic diagram of photography, becomes the base of a sustainable visual identity. The logotype with Vietnamese diacritical marks was adapted the same system, standing out from the common.
Black on black packaging brings high-end and professional touch to the whole identity.