Vinyes Ocults – Gran Malbec


Julio Leónidas Aguirre 154, M5500AWB Mendoza, Argentina

Creative Agency: Caliptra · Creative Studio
Project Type: Produced, Commercial Work
Client: Vinyes Ocults
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle

Gran Malbec is the most expensive wine Vinyes Ocults has. Therefor it was decided to put all the work on the label and make it the visual focus point. The so known Skull is still there due to the great success it had on the market, but instead of paper we decided to use metal. This gave the wine a strong, rustic and enigmatic look, reflecting the identity that is shown through all the Vinyes Ocults wines.