Creative Agency: Made Somewhere
Project Type: Produced, Commercial Work
Client: amp. Skin Technology
Location: Sydney, Australia
Packaging Contents: Skincare, Skin Technology, Cosmetics, Serums, Eye Device, Patches
Packaging Substrate / Materials: Card, EVA Foam, Plastic Tubes, Foil Pouch
Printing Process: Offset Print, Blind Deboss, Form Cut, Die Cut
Australian technology innovator amp. focuses on adapting medical science to provide effective skin care solutions. With the launch of their first product ‘Hyaluronic Eye Device Patches’ Made Somewhere was tasked with the creation of the amp. brand, packaging, collateral and ultimately taking the product to market. Made Somewhere focused on creating a premium, technology led skincare brand with the user at the centre of the process.
Made Somewhere created a flexible and multi-purpose brand suite and customised packaging that focused on the consumer journey and showcased every element of the brand with care and precision. From the hyaluronic serum tubes to the microbattery patches and information manual, each element of amps. aesthetic and functionality performance was considered throughout the design and manufacturing.
The packaging is innovative and bespoke, taking the consumer on a journey with various touch points to create a positive and unexpected experience. A brand pattern, blind debossed into the packaging is used to reflect the skin and various skin effects such as wrinkles, which are being addressed by the product – giving a two-tone approach to the product (before and after) to aid the experience.