Merrale Packaging

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Creative Agency: Luminous Design Group
Project Type: Produced, Commercial Work
Packaging Content: Premium cold cuts
Location: Greece

Naming and design for the premium cold cuts series of Mitsopoulos Farm, Merrale. Emphasizing their unique quality and flavor, we thought about a name with Latin origins, as a reference to the Italian school of making traditional cold cuts.

For the packages we designed compositions based on geometrical forms, by giving meaning to abstract elements; for example wood or natural smoking techniques, in order to narrate different characteristics of each product. The whole composition is built on a sophisticated color palette with a gold finish, conveying a premium feeling to the cold cuts.