Gran Sotol / Casa Sereke

Creative Agency: Folklore
Creative Direction: Germán Aguirre
Art Director: Adriana De la Torre
Project Type: Produced, Commercial Work
Client: Casa Sereke
Location: Chihuahua, México
Packaging Contents: Sotol
Packaging Substrate / Materials: Glass bottle, label foil, cardboard
Printing Process: Offset, Foil stamping

The Sotol, “The devil’s saliva”, the ever dancing and singing diaphanous north, sleeping elixir that awakens our dreams, the celebration of ancient people, 100% true magic. This magic is what we aimed to evoke within Gran Sotol’s design. A unique branding made with just as much heart as Sotol itself. A rugged material to represent soil and nature, the golden accents to distinguish the elegance of this product. The refined label to welcome even the most doubtful, for each day more people recognize the exceptional taste of this Northern-Mexican drink.